Public Domain Nike Inc. This market position is partly a result of effective and efficient operations management OM. These areas pertain to the main decisions in managing streamlined operations and productivity that effectively address business goals and objectives. The 10 strategic decisions of operations management OM at Nike Inc.
The promotional activities include product sponsorship agreements with celebrity athletes, professional athletic teams, and numerous college athletic teams.
The bulk of Nike products are manufactured in China, Thailand, and Indonesia, though some components or products involving more complex technology are manufactured in South Korea or Taiwan. The record indicates that betweenandworkers are employed in Asian factories producing Nike products.
The complaint alleges that the vast majority of these workers are women under the age of The company has sought to foster the appearance and reality of good working conditions in the Asian factories producing its products. All contractors are required to sign a Memorandum of Understanding that, in general, commits them to comply with local laws regarding minimum wage, overtime, child labor, holidays and vacations, insurance benefits, working conditions, and other similar matters and to maintain records documenting their compliance.
To assure compliance, the company conducts spot audits of labor and environmental conditions by accounting firms. Early inNike retained a consulting firm, co-chaired by Andrew Young, the former ambassador to the United Nations, to carry out an independent evaluation of the labor practices in Nike factories.
After visits to 12 factories, Young issued a report that commented favorably on working conditions in the factories and found no evidence of widespread abuse or mistreatment of workers. Nevertheless, Nike was beset in and with a series of reports on working conditions in its factories that contrasted sharply with the favorable view in the Young report.
And the Hong Kong Christian Industrial Committee released an extensively documented study of several Chinese factories, including three used by Nike, which reported to hour work days, compulsory overtime, violation of minimum wage laws, exposure to dangerous levels of dust and toxic fumes, and employment of workers under the age of These reports put Nike under an unusual degree of public scrutiny as a company exemplifying a perceived social evil associated with economic globalization-the exploitation of young female workers in poor countries.
An article in The Oregonian of Portland, Oregon, asserted: And a CBS television report juxtaposed the complaints of a Vietnamese worker with disclaimers by company officials.
Nike countered with a public relations campaign that defended the benefits of its Asian factories to host countries and sought to portray the company as being in the vanguard of responsible corporations seeking to maintain adequate labor standards in overseas facilities.
Another release drew attention to the favorable Young report and invited readers to consult it on-line. And company officials sought to rebut specific charges in letters to the editor and to nonprofit organizations. The complaint alleges that, in the course of this public relations campaign, Nike made a series of six misrepresentations regarding its labor practices: The trial court regarded the constitutional distinction between commercial and noncommercial speech to be dispositive.
Following a hearing, the court sustained the demurrers without leave to amend and entered a judgment of dismissal from which the plaintiff appeals.Nike Inc.
enjoys a top position in the global athletic shoes, equipment and apparel market. A Five Forces Analysis, based on Michael Porter’s model, points out that competition, customers and substitutes are the most important external forces in Nike’s industry environment.
Reclaim Democracy! is dedicated to restoring democratic authority over corporations, reviving grassroots democracy, and establishing appropriate limits on corporate influence. NIKE CASE STUDY Nike Case Study Executive Summary Nike Inc. is the leading sports equipment manufacturing firm in the world today.
Since its inception, it has enjoyed a formidable position in the sports apparel manufacturing sector. Docket activity of federal case Nike, Inc v. PUMA North America, Inc., case number cv, from Massachusetts Court. Nike Case Study. Introduction: This paper is a case study of Nike Inc.
I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies/5(1).
9 |Case analysis: Nike Inc, Cost of Capital -In conclusion, based on all data including history data, recently data and future data, it is clearly that decision is Kimi Ford should buy Nike’s shares because it quite safe, underestimate of market and growth dramatically compare with its history, other companies in industry and other shares in S&P /5(24).