Hamburgers[ edit ] McDonald's beef patties are seasoned with salt and ground pepper.
It has long been the largest food-service organization in the world, and its success story is unparalleled in the food-service industry. There were one billion more customers in than in the previous year.
The company has 1. The answer to that question demonstrates the marketing concept, in other words, a customer- focused philosophy of business. McConcept Ray Kroc started his career selling milkshake mixers to restaurants. He encountered a particularly successful restaurant in San Bernardino, California, and approached the owners the McDonald brothers with the idea of franchising their fast-food then an unknown term concept.
Major demographic shifts were taking place in the American landscape in the s and early s. First, there was a massive movement of the middle-class population to the suburbs. This population was families, typically with 2. There was also a perceptive increase in discretionary dollars for these families.
Kroc saw in these demographic movements a need for food-service establishments that provided uniformity and cleanliness, wherever and 1 whenever a family might choose to eat, at affordable prices. Enduring the long wait for service was harrowing experience, not to mention the usual "greasy spoon" ambience and the unreliability of the product.
Recognizing these problems, Kroc turned them into opportunities and developed the concept of QSC - quality, service, cleanliness". Quality meant that the food was hot and tasted good. Rigid standards were established as to the beef used in hamburgers, the potatoes used for fries and the recipe used for milkshakes.
Service meant that it was served quickly and courteously and produced without hassle. Cleanliness meant that the surroundings would be clean and eat, both inside and out.
This included personnel, equipment, and product presentation. Cleanliness not only existed, it was there for all to see. Inthis concept was totally unique. Kroc initially identified his market as the large number of families across the United States who wanted budget-priced hamburgers produced fast in clean surroundings.
McProgress Of course, menu expansion occurred. There was the first Big Mac in and the Quarter Pounder in Dec 07, · The future of McDonald's appears to be a strategic slowing down of fast food. Finally responding to declining same-store sales, falling stock prices and a .
Although McDonald's is known for its hamburgers, they also sell cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. McDonald's Next use open-concept design and offer "Create Your Taste" digital ordering.
The concept store also offering free mobile device charging and table service. mcdonalds marketing strategies ´ is a great challenge in ServiceMarketing especially due to customer¶s involvement as a co-producer ofservices e.g.
McDonald¶s self-service concept wherein the customer notonly collects the order but also cleans the table after consuming the feelthefish.comr, McDonald¶s has been able to create a great.
Marketing Strategy of McDonalds The first restaurant opened by McDonalds Company was in San Bernardino, California way back in At this moment, McDonalds is the world’s finest and leading food service company with more than $40 billion sales from 30, outlets all over the world.
Kevin MacDonald is Professor of Psychology, California State University (Long Beach), and the author of A People That Shall Dwell Alone (), Separation and Its Discontents (), and The Culture of Critique (), all published by Praeger.
(Philip Kotler. )McDonald’s as one of the world leading fast-food Company that practice the social marketing concept in term of being more environmentally and produce healthy food.